Why Transport Advertising Is Perfect for Expo Marketing
On the Move: Why Transport Advertising Powers Expo Marketing
In the world of exhibitions and corporate events, visibility and timing are everything. As major conferences return across global business hubs, brands are rethinking how they stay front of mind beyond the walls of the venue. Transport advertising has emerged as one of the most effective ways to do just that, reaching audiences on the move, in real time, and in the mindset to engage.
At Transport Media, we see this first-hand through our work delivering impactful event-led campaigns across the UK’s transport network. Our recent collaboration with Avalara Europe during AvalaraCRUSH on Tour London is a strong example of how brands can use transport formats to transform a single event into a citywide moment.
Case Study: Avalara Takes Over London
When Avalara hosted its AvalaraCRUSH on Tour event at The Dorchester, the brief was clear: create visibility that extended far beyond the hotel’s walls. We brought that ambition to life through a fleet of fully wrapped London taxis, designed to immerse audiences in Avalara’s bright, energetic identity.
These taxis, seen throughout central London during the event, carried the campaign’s orange branding and messaging directly to professionals, guests, and passersby across the city. The result was a campaign that didn’t just mark Avalara’s presence at the event but embedded it into the fabric of the city itself.
As Avalara’s attendees and speakers, including Jo Malone CBE, gathered for a day of insight and inspiration, their branded taxis were already out in force across the capital. This activation created a sense of anticipation, reinforced recognition, and extended Avalara’s reach to a much wider business audience beyond the event floor.
Why Transport Advertising Delivers for Expo Campaigns
Transport Media’s work with Avalara shows how effective OOH transport advertising can be when strategically aligned with an event’s timeline and audience journey. From taxis to bus supersides, Underground panels, and airport formats, transport advertising connects key travel moments that define an attendee’s experience, from their arrival to their journey home.
For Expo marketing, these formats deliver:
High visibility and repetition: Reaching delegates, commuters, and visitors at multiple touchpoints.
A sense of credibility and scale: Commanding attention in busy, high-value environments where decision-makers travel.
Integration with event branding: Reinforcing key visuals, slogans, and hashtags across physical and digital channels.
This multi-format approach allows brands to dominate the travel corridor surrounding a venue, ensuring their message moves with their audience.
Extending the Experience Beyond the Venue
The beauty of transport advertising lies in its mobility. A wrapped taxi, branded bus, or digital Underground panel ensures your message continues to travel long after the keynote has ended or the exhibition doors have closed.
At Transport Media, we specialise in tailoring campaigns to fit each brand’s event objectives. From targeted taxi advertising around business districts to airport welcome banners greeting international attendees, we help brands build lasting visibility in the places that matter most.
As Avalara’s campaign proved, Expo marketing doesn’t stop at the event door, it starts on the journey there.
