Get to know
Rail & Train Advertising
RAIL 12 SHEET JORDAN TOURISM
Rail and tram stations are among the UK's busiest transport hubs, putting your brand
in front of commuters during the longest dwell times in their daily routine - whether
it's a weekday commute or weekend travel. It's a rare combination: a captive,
hard-to-reach audience, reached at exactly the moment they're waiting and most
receptive to a message.
Why Rail & Train Advertising
Rail and tram audiences are 30% more likely to make a purchase online after seeing a
train ad, with the average campaign reaching 5.5 million adults a month. Train and
tram advertising lets you reach a large, often city-central audience. Every format is
built for a specific purpose - some speak to commuters on their own local network,
others reach city-centre, high-street audiences, especially trams. Whatever type of
campaign you're after, advertising on this medium means your ads get seen by your audience.
Whichever fits your goals, it's planned and managed by a dedicated rail advertising
specialist — from format and station selection through to creative and reporting - not
booked through a self-service tool. Transport Media offers a range of formats to
match your audience and budget. Call us or fill out the form on this page for a free,
tailored campaign plan.
Did you know?
Over 1.83 billion rail journeys were made across Great Britain last year
FaQ’s
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Train station advertising costs depend on the station, campaign length, and size of the advertising space. Major stations and larger premium formats generally require a higher budget, while smaller poster formats can provide fewer budget options. Contact us for a tailored quote and we’ll get back to you within 1 working day.
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Brands can choose from formats including 4 Sheets, 6 Sheets, 12 Sheets, cross-track posters, 48 and 96 Sheets, digital screens, passenger panels, and carriage cards. The right format depends on your audience, location, campaign goals, and budget.
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Train advertising in the UK can be quite effective, especially for businesses targeting commuters and people in busy urban areas.
How effective is it?
High exposure: Commuters may see the same ad repeatedly during their daily journeys, which helps with brand recall.
Longer attention time: Unlike a roadside billboard, passengers may have several minutes to look at an ad while waiting or travelling.
Good brand awareness: Train ads are particularly useful for making people familiar with a brand rather than generating immediate purchases.
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Rail advertising is available across stations throughout the UK, including major locations in London, Manchester, Birmingham, Liverpool, Leeds, Edinburgh, Glasgow, Cardiff, Bristol and other cities. Campaigns can be planned locally, regionally or nationally depending on the audience you want to reach.
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Choose the audience and locations: Identify your target audience and select stations or routes that offer the greatest reach and relevance.
Choose an advertising format: Choose from available formats, such as digital screens, platform displays, posters, station takeovers, or experiential installations.
Buy the advertising space: Work with the transit authority or its advertising partner to select placements, campaign duration, and budget.
Create and submit the artwork: Create the advertising materials in accordance with the required specifications and submit them for review and approval.
The campaign goes live: Once approved, the advertisements are installed or scheduled, and the campaign goes live.
Measure the results: Evaluate campaign performance using metrics such as reach, impressions, engagement, website traffic, QR scans, and conversions.