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Rail & Train Advertising
RAIL 12 SHEET JORDAN TOURISM
Rail advertising and tram stations are key transport hubs all over the UK, and train advertising in the all-important commuter path gives you the opportunity to reach your busy audience when they’re experiencing the longest dwell times in daily routines- whether that’s in the week or weekend travelling.
Train station advertising and tram stop advertising offers marketers the opportunity to target a hard-to-reach audience, during a time when they’re waiting and most receptive to consumer messages.
Why Rail & Train Advertising
Rail and tram audiences are 30% more likely to make a purchase online if they see train advertising, with the average rail advertising campaign reaching 5.5 million adults per month.
Train and tram advertising allows clients to reach a large, and often city central audience. Rail advertising products have been individually created for a unique purpose; some campaigns speak to people on their own local transport network, whilst others reach city centre audiences and capture consumers’ attention on the high street- especially trams. Whatever type of train, tram, or rail advertising campaign you want though - advertising on this medium will ensure that your adverts get seen by your audience.
Not only that, but Transport Media will talk you through our expert knowledge and implement your campaign to ensure it achieves the best results for you. Transport Media offers a range of different formats to ensure that you reach your correct audience at the right time, so fancy getting your campaign on track? Call us or fill out the form on this page for your free outdoor campaign plan!
Did you know?
37% search for a product via the internet as a result of seeing an OOH Rail ad.
FaQ’s
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Train station advertising costs depend on the station, campaign length, and size of the advertising space. Major stations and larger premium formats generally require a higher budget, while smaller poster formats can provide fewer budget options. Contact us for a tailored quote based on your campaign requirements.
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Brands can choose from formats including 4 Sheets, 6 Sheets, 12 Sheets, cross-track posters, 48 and 96 Sheets, digital screens, passenger panels, and carriage cards. The right format depends on your audience, location, campaign goals, and budget.
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Train advertising in the UK can be quite effective, especially for businesses targeting commuters and people in busy urban areas.
How effective is it?
High exposure: Commuters may see the same ad repeatedly during their daily journeys, which helps with brand recall.
Longer attention time: Unlike a roadside billboard, passengers may have several minutes to look at an ad while waiting or travelling.
Good brand awareness: Train ads are particularly useful for making people familiar with a brand rather than generating immediate purchases.
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Rail advertising is available across stations throughout the UK, including major locations in London, Manchester, Birmingham, Liverpool, Leeds, Edinburgh, Glasgow, Cardiff, Bristol and other cities. Campaigns can be planned locally, regionally or nationally depending on the audience you want to reach.
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Choose the audience and locations: Identify your target audience and select stations or routes that offer the greatest reach and relevance.
Choose an advertising format: Choose from available formats, such as digital screens, platform displays, posters, station takeovers, or experiential installations.
Buy the advertising space: Work with the transit authority or its advertising partner to select placements, campaign duration, and budget.
Create and submit the artwork: Create the advertising materials in accordance with the required specifications and submit them for review and approval.
The campaign goes live: Once approved, the advertisements are installed or scheduled, and the campaign goes live.
Measure the results: Evaluate campaign performance using metrics such as reach, impressions, engagement, website traffic, QR scans, and conversions.