Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in digital such as programmatic advertising.
Programmatic advertising refers to the automation of buying and selling digital advertising media.
We use programmatic technology to efficiently buy or bid on digital ad inventory, with less (and sometimes no) direct communication needed with the media owners.
Why Programmatic Advertising
Advertisers are using more and more real-time data feeds (breaking news, traffic conditions, promotions, game scores) used in OOH producing great examples of campaign planning techniques.
It reduces much of the manual back and forth that come with the middle steps of buying and selling, including IOs and allows us to control a variety of aspects for a campaign from times, real world event synchronisation and many more.
At Transport Media, our dedicated specialists will work with you to create a seamless process for selecting and buying the right digital network. We won’t leave you confused, we will simply analyse your objectives until we secure the right plan for you.