Wolverhampton-based car dealer, Charles Clark Toyota, have turned to Transport Media for the implementation of an outdoor campaign to raise their brand profile locally.
Bus rear adverts will launch across vehicles located in the Walsall area from the 5th August, remaining in place for 4 weeks.
The minimalist creative uses a white background to project the bold £99 ‘fixed price servicing’ rate, reinforced by the image of a spanner which repeats the competitive £99 cost. Toyota’s recognisable logo strengthens the advert with reputability, with the Charles Clark Toyota telephone number listed along the base.
Charles Clark Toyota represents the Toyota brand from their premises in Wolverhampton, offering both new and used vehicles in addition to motoring aftercare including parts and servicing. A combination of display cars and a specialist sales team are on site to provide clients with a seamless buying experience, with over 3,000 approved Toyotas spanning the entire range.
Bus rear advertising from Transport Media will give Charles Clark Toyota access to an established marketing medium, allowing their brand to permeate a geographically relevant area and thus cement their presence within local communities. The bus rear format has the capacity to contact drivers on a high-frequency basis, with an extended dwell time across the target market as drivers travel behind the advert. Lying between the key city of Birmingham and the town of Wolverhampton, Walsall is an ideal location for gaining coverage across these significant regions