London’s annual World Travel Market took place this year between the 5th-8th November, assembling a global crowd of destinations and industry sectors for some extensive B2B networking. The team at Transport Media visited the event and took great pride in showing off their creative advertising work, with the presence of various promotional taxi campaigns organised by them.
From Bermuda to Malaysia, Transport Media clients had their brands on full vehicular display amidst other leading travel professionals.
Bermuda’s Department of Tourism commissioned a multi-format Outdoor Advertising campaign under the Out Of Home International enterprise – of which Transport Media is a specialist subdivision. As a luxury destination for the exotically starved British, Bermuda’s twelve-month advertising campaign allowed London to experience the tropical wash of hazy pink and blue through promotional images across London buses, train passenger panels, and an entire taxi fleet.
Present at the World Travel Market, Bermuda revelled in its elegance with Gombey dancers from the island and its own Miss Bermuda, transported and visually supported by their indulgent collection of impressive branded taxi adverts.
Following their campaign Bermuda experienced a 38% increase in tourism and 400% increase in hotel bookings!
London’s premier travel event was also attended by Transport Media’s client Tourism Malaysia, who embarked on a colourful bus advertisement campaign. Following a in a 3.9% increase in tourism as a result of the successful promotional transport, it is encouraging to see Malaysia subsequently thriving as a holiday destination.
A further representation of Transport Media’s broad achievements, AirFast Tickets were attending alongside their trusty branded taxis. Promoting their brand one step further, AirFast Tickets were responsible for providing one lucky victor with an internal experience of taxi branding by organising a competition to win a free ride home.
All three clients received prime recognition in TTG Digital’s special edition WTM magazine in the article ‘Putting wheels in motion’ (pictured).