Manufacturer of luxury mobile phone cases, Uunique London, have made Transport Media their provider in delivering branded taxis to promote their latest ‘Millionaire Edition’ fronted by Mischa Barton. Operating over a 2-day period, the selection of taxis will be present for a preview at the exclusive Berkeley Hotel in Knightsbridge, followed by the transportation of important guests to a celebrity-filled ‘Secret Garden’ PR event at Kensington Roof Gardens on the 22nd November.
With a catwalk show hosted by Zoe Hardman and a performance from emerging act Delilah, the Secret Garden launch event is intended to direct its image at an affluent and style-conscious clientele. The taxi supersides will therefore feature sparkling images of the new range positioned alongside the Uunique logo, with an indulgent gold, silver and black colour scheme. Berkeley Hotel and Kensington Roof gardens are both located within the fashionable borough of Kensington and Chelsea, allowing the taxis to capture their desired audience en route to and from destinations. Being positioned outside the Berkeley Hotel will give the campaign an additional benefit of allowing the public to closely engage with the advertisements.
Founded in 2009 in a bid to invigorate the mobile phone accessory market, Uunique London have a heavy focus on being a luxury brand that implements the latest trends into their collections. Credible designs come from their offices in London, Paris and Milan, and they use high-quality materials whilst maintaining eco-friendly ethics by utilising 100% reusable packaging. When asked about next season’s design predictions, Barton commented that “the trend I am most looking forward to is iridescent embellishment”, giving an indication of the brand’s decorative direction. Uunique also ensures that the most popular mobile phones are catered for, with cases manufactured to fit the leading brands of Apple, Blackberry and Samsung.
The decision to feature taxi superside advertising as part of their product promotion will enable Uunique London to execute a concentrated campaign which can instill a sense of the brand on a public level. With Transport Media as the provider of their outdoor marketing solution, the aesthetic quality of the taxis will successfully represent the high visual image that Uunique London aspire to generate.