Emerging company CompareLegalCosts.com are showcasing their new comparison service to commuters using passenger panels on Manchester’s Metrolink service. The tightly targeted campaign has been devised by Transport Media to raise awareness of the new company which generates leads for law firms, and consumers and businesses alike can benefit from the free search facility.
CompareLegalCosts.com is a new company founded by solicitor Michael Welsh who wanted to create a service which allows consumers and businesses to buy high quality fixed-cost legal services from local solicitors and barristers. CLC has been described as the ‘GoCompare.com’ for lawyers, but without the opera singer!
Michael came to Transport Media new to the world of Outdoor Advertising and unsure how to proceed. Transport Media took care of the brief and planned a campaign to target business commuters firstly in London and then Manchester.
CompareLegalCosts.com trialled Outdoor Advertising by running a Tube Car Panel campaign on the London Tube in December, and after receiving fantastic return on investment, they went with the recommendation to advertise on the Manchester Metrolink and promote the service in the North.
Outdoor Advertising provides positive and rewarding results for SME’s in an advertising market dominated by global giants. Within five days of the launch of the Tube Car Panel campaign the company saw a 300% increase in user registrations to the website and increased levels of Law Firms subscribing their details and services.
Outdoor Consultant Maxine Campbell of Transport Media recommended the use of Manchester Metrolink’s passenger panels due to the fantastic opportunity to see. The Metrolink covers 23 miles of the city and passengers make nearly 20 million journeys on the Metrolink every year – that is around 55,000 a day. Tram advertising provides access to huge numbers of commuters in a captive environment.
Michael Welsh, Director of CompareLegalCosts.com said: “Outdoor Advertising has been invaluable for CompareLegalCosts.com. As a direct result we have seen a 300% increase in user registrations on our website, plus increased levels of Law Firm subscriptions, including Leading City Law Firms. The service received from Transport Media has been exceptional and the advertising looks fantastic.”
Introducing effective Outdoor Advertising formats to new and existing businesses is something Transport Media pride themselves in. Maxine Campbell, Outdoor Consultant at Transport Media enjoyed working with the new company, “Working with CompareLegalCosts.com has been a lot of fun, especially learning about the new business concept and company vision. The most rewarding thing is to learn just how successful the campaign has been in its first burst and I look forward to the success of the Manchester Metrolink passenger panels”.
The passenger panels CompareLegalCosts.com will run from Monday 30th January 2012 for two weeks.
Visit transportmediadev.hivehosted.co.uk for more examples of our Out of Home Advertising Solutions, or www.CompareLegalCosts.com to learn more about the service on offer.