Transport Media have planned a tightly targeted Bus Rear campaign to showcase emotive artwork from charity Avante Care and Support who specialise in dementia care across Kent and South East England.
The twelve week campaign will be navigated from specifically chosen bus depots and travel routes in local towns Chatham, Gillingham, Herne bay and the City of Canterbury to target local families and carers.
The charity covers a large area of the South East and chose Bus Advertising to reach their wide audience, in which Lyndsay Hopper, Marketing Manager at Avante Partnership described as “the most cost effective and creative way possible.
The campaign has been put in place to raise awareness of Avante Care and Support. There are estimated 683,597 people currently living with dementia in the UK and it is important that people know where to turn for any support or care that is required. By advertising in this way it ensures our profile is constantly raised in the areas that we operate in and more.”
Outdoor Advertising is a powerful visual medium and engages audiences whilst carrying out their daily activities. The strong creative work conveys the difficulties faced by those people living with dementia in a powerful way and the statement ‘Most days Jenny feels lost’ rings true to those individuals who require care for themselves or their loved ones.
Avante Care and Support prides themselves on understanding dementia and providing tailored levels of care to individuals and improving their quality of life.
See the article feature in The Drum.