Transport Media

East Midlands Trains Uses Traffic Data to Discourage Driving to London

A new data-driven campaign to coincide with the school half-term holidays has been launched by East Midlands Trains, discouraging people from driving into London and tempting them to take the train instead.‘Reasons to Take the Train’ provides potential train customers with real-time and geo-targeted information and data on how long it would take them to […]

Read More >
< Previous
| Page 1 of 1 |
Next >
Top