Transport Media

The New Bus for London is “the Future of Bus Advertising”

The city of London has always been at the forefront of public transport, from the infamous London Underground network to the iconic black cab. This year saw a much-welcomed makeover to the enduring red double-decker buses, as the New Bus for London was launched: a more streamlined and environmentally friendlier diesel-electric hybrid. Inspired by the […]

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Route Gives Substance to Rail Media

After outdoor advertising research body Postar re-launched as Route earlier this year, the first figures for rail advertising sites have been compiled, joining existing marketing studies on roadside, bus and the London Underground. Presenting an analysis of railway advertising has been made possible through a combination of GPS, passenger and observational data, working to produce […]

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The London Underground rides into the Future

Multinational engineering company Siemens have teamed up with the London Transport Museum and outdoor media specialists CBS Outdoor UK to offer the city a glimpse into the future. A free, 3-month exhibition entitled “Going Underground: Our Journey to the Future” has been implemented in The Crystal at London Victoria Docks, scheduled to open on the […]

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Edgware Road tastes like Soft Wine Gums

The iconic London Underground network map has had many an interpretation made of it, but perhaps nothing ever quite like the enduring creation recently completed by UK Synaesthesia Association president James Wannerton.  Synaesthesia is a neurological disorder that lifts sensory boundaries, causing the individual to hold a unique perception of the world as tastes, smells […]

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Forgot to Book a Table? Do it in the Taxi.

In the knowledge that 75% of Londoners would be more likely to hop into a taxi if it supported free Wi-Fi connectivity, Transport for London have agreed on a universal sticker which will be slapped onto cabs that offer Wi-Fi access.  The frustration experienced when the internet is not readily available will soon be minimised, […]

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London Swaps the Morning Paper for Live Ashes Coverage

As major cricket event The Ashes takes place in Manchester from the 1st – 5th August, London will ensure that its travellers are kept connected by offering live sports coverage on the Underground. Commuters and explorers using the tube will be gifted with match updates along Cross-Track-Projection platforms, implemented by CBS Outdoor UK. Text commentary […]

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