Transport Media

Look For Longer is Back!

Cries of joy can no doubt be heard acrossLondon at the moment, as commuters are relieved of boredom throughout the city by the return of CBS Outdoor UK’s prolific Look For Longer campaign.  Last year’s Look For Longer debut saw the initative reach almost 300,000 unique users across 170 countries, and so Look For Longer […]

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Should London Have To Pay For Its Success?

Leading out of home media company CBS Outdoor has put forward a pioneering suggestion, debating whether London should have its financial dominance reflected in the city’s advertising costs. On a par with New York as a global economic apex, London’s bubble of superiority doesn’t quite correlate with the price of its marketing sites – especially […]

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Look For Longer: No Urban Myth

In October 2012, CBS Outdoor initiated a monumental outdoor advertising strategy to promote London to advertisers with their Look For Longer campaign. Accompanied by a #lookforlonger route to social media explosion, fifty 48-sheet billboards took to the London Underground stage in a bid to prove just how effective targeting the right audience can be. As […]

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