Bloomberg Businessweek is to launch an advertising campaign to drive awareness and readership of the leading weekly business magazine with the UK’s business and media communities.
The five-week campaign designed to target business executives at key transport hubs will see outdoor advertising run across digital screens at London City Airport terminal and departure lounge from Monday 26th March.
Magazine sampling will accompany the outdoor activity at London City Airport terminal with copies to be distributed from 2nd April.
Manchester Airport is to run the outdoor digital advertising creative from 2nd April also.
The three sets of creative, developed by Bloomberg’s internal agency, include the execution ‘Trendspotting’ inspired by recent editorial content in the magazine.
The activity is to run in conjunction with a media trade advertising campaign running with M&M Global and Brand Republic to promote the newly re-launched Businessweek.com site to media agency planners and buyers that now features more than 20 bite-size stories every day.
Bloomberg planned the media strategy in-house and bought the inventory through Out of Home International.
Bloomberg Businessweek and sister title Bloomberg Markets magazine have more than 4.7 million readers in 140 countries.
Bloomberg Businessweek, a weekly magazine offering in-depth news and analysis on global business, finance and the economy, has a weekly print circulation of 980,000.
See the published article in M&M Global.
– Press release provided by Bloomberg Businessweek’s news team.