Bexhill College is collaborating with Transport Media in the implementation of a regional Advan marketing campaign, raising awareness for the school’s 5th November open evening. The initiative will run on the 4th and 5th November, targeting the Bexhill-on-Sea area in order to ignite interest in prospective students.
The strapline ‘take your education to another dimension’ takes a central position across the Advan, accompanied by the image of a frog sporting three-dimensional glasses. The Bexhill 6th Form College logo is presented to the right, followed by details of the open evening. Facebook call-to-action and a college website are printed along the base.
Located just outside Bexhill town centre, Bexhill 6th Form College bridged the educational gap between secondary school and university, with additional courses available for adults. CEO of Transport Media’s parent company Media Agency Group, Lee Dentith, said: “Advan marketing is a powerful medium with which to instantly reach your target audience. By broadcasting the Bexhill College brand to the proximate area, the campaign will cover the relevant communities during the two days leading up to the open evening, minimising advertising wastage and ensuring that the message is fresh in the public mind-set.”