Bug World has commissioned Transport Media to roll out an interactive bus-stop campaign.
The 2-week campaign crawled into action last week to coincide with the school summer holiday day period. The brief was to target parents and grandparents in affluent areas of Liverpool with an aim of maximising visitor numbers during their potentially busiest time of year by promoting Bug World as a local and fun day out for the whole family.
Transport Media was keen to capture the interactive, fun and educational elements of the Bug World Experience in the media campaign whilst effectively communicating the simple message to the desired target audience. After researching the local area, they also established Bug World is just a stone’s throw away from the city’s new main bus station. Taking all of this in to consideration, they devised the ‘Be a Bug Bus Stop Campaign and positioned eye-catching, over-sized bug posters with transparent gaps where the head or body should be, at busy bus stops in affluent areas of Liverpool. To integrate the campaign with the client’s other marketing activities and to encourage people to interact with the posters, they are promoting a competition for the best photograph which should increase traffic to the Bug World website where visitors can find out more information about the attraction.
So, ignore the myth that outdoor advertising is for big brands with big budgets. The Be a Bug Bus Stop Campaign demonstrates Transport Media’s ability to deliver creative outdoor media campaigns to suit lower budget businesses. Recent research carried out by the Outdoor Advertising Association has proven that 70% of people are spending more time outdoors these days and that outdoor advertising is the fastest growing traditional medium in the UK, growing by 67% since 1998. It does work and it is effective. Contact Transport Media, an independent planning and booking agency for unbiased advice on the outdoor advertising opportunities that exist for your business.