Airport Advertising in UK airports can help you to reach millions of international travellers, tourists and business travellers every year. Airport advertising is used to target potential consumers with adverts situated in high footfall areas such as departure lounges and retail areas.
It allows you to target a range of audiences, from the high income business leader who love luxury goods, to a family taking their annual summer holiday. Whoever you’re targeting, the feelings are shared; airport dwellers are excited to travel.
Advertising that reaches millions, globally.
Whilst travellers are in a positive mind frame and a captive environment, it is the prime opportunity for advertisers to engage with them because they are willing and receptive.
Transport Media are at the forefront of Airport advertising technology, and we can help you plan a campaign that is synchronised with emerging technologies and social media platforms, ensuring your campaign engages the consumer on multiple media platforms.
Why Airport Advertising?
Airport Advertising not only capture your audience in a captive environment, where they will respond positively- but this huge audience are usually in an airport for at least two hours which equals amazing dwell time of your audience engaging with your brand.
A study undertaken by Neilson claims that frequent flyers are highly responsive to airport advertising, with 80% noticing the media, 42% taking action after viewing the campaign and 19% actually making a purchase of what they saw advertised at the airport.
Advertising in UK airports reaches a whole range of demographics. Low cost airlines have transformed air travel in the UK, and made this more accessible to C2DE audiences, whilst premium flag carrying airlines still offer luxury to AB1 audiences.
We can place your airport adverts at specific terminals, arrival or departure lounges in order to reach your target audience.
Airport advertising doesn’t just stay inside terminals; Transport Media can also help you reach your audience with whilst they are travelling to and from the airport from the popular Heathrow Express, Eurostar, airport taxis and trains and more.
Not only this, but Airports themselves offer a variety of advertising media for your campaign including billboards, digital screens, banners, posters, and in flight magazines. Our experts at Transport Media will help you to reach your target audience and plan a high impact campaign to maximise your ROI.
Call us on 020 8108 7336 today for your free transport media campaign plan!