Summer 2012: Ten reasons to use Outdoor Advertising

The London 2012 Olympics, European Football Championship and the Queen’s Diamond Jubilee are huge, momentous events this summer set to boost advertising spend of UK and International brands.

Out-of-home advertising is in a unique position to get your brand at the heart of the action. Find out why Outdoor Advertising is right for you.

2012 LogosAn extra 65 million journeys are predicted to be made this summer so there is no better time to get your message onto the streets.

An additional £1billion will be spent this summer: make sure your brand capitalises on this spend by advertising near the point of purchase.

Emotions will be running high as events unfold and diverse advertising formats in iconic locations can really help you tap in to the mood of the moment.

There are predicted to be over 330,000 foreign visitors to London during the games – an audience who are unlikely to be consuming other media while they are visiting.

Events will be taking place the length and breadth of the UK. Advertising outdoors allows brands to have a physical presence near where the action is taking place.

Visitors will be using social media to share their experiences: a special build using outdoor media will be blogged and talked about on social networks.

With so many people out and about this summer, outdoor advertising is a more cost-effective way than ever of reaching a wide audience. At Out of Home International we offer solutions for all budget levels so that everyone can be part of the action.

Whether heading to pubs to watch the games, or gathering at the live screens, the carnival atmosphere will put people in a positive mind-set and more receptive to your message.

Outdoor advertising, such as billboards, provides the perfect creative canvas for brands to showcase themselves at this historic time.

Digital out-of-home advertising allows you to update your messages in order to stay relevant and engaging.

Outdoor CrowdSource (ten points): Clear Channel