Taxi Supersides deliver high volume and coverage in your campaign location.
Advertising on taxi sides is a cost-effective way to promote your brand on the move. This dynamic media format delivers high-frequency promotion for short to medium-term campaigns. Advertising on taxi supersides provides a maximum impact advertising opportunity, and clients also often use this eye-level platform to boost a livery campaign or saturate cities with short, sharp bursts.
Transport Media recommends superside taxi advertising depending on clients requirements. This format is great for promotion for one month, three month or even yearlong campaigns – this can be tailored to your needs. The stronger the creative the stronger the results – our in house design team can even design the creative for you.
To drive your brand towards the correct audience, call us on 0845 120 2470 for your free outdoor campaign plan.
City of London Festival - 2011
Each summer the City of London Festival brings the City’s unique buildings and outdoor spaces to life with an extensive artistic programme of music, visual arts, film, walks and talks, much of it free to the public. The COLF chose to market the event using taxi advertisement on the iconic London Black Cab. The taxis were strategically based throughout the city, anchoring the image and knowledge of the event in the minds of tourists and residents.
Life Technologies – Transforming Science
Life Technologies is a global biotechnology tools company providing premier systems, consumables, and services for scientific researchers around the world. The Superside taxi is the perfect saturation format allows for targeted high impact campaigns in hard to reach areas, transporting the Life Technologies brand directly amongst the target audience.
Sage – All Business
Sage works with over 20,000 of the UK’s largest, most successful businesses. Delivering a wide range of business solutions from HR and payroll software, through to ERP and CRM solutions and specialist applications for the construction industry. The heavy weight campaign ran for three months. Branded taxis were strategically placed in business districts in London, including Canary Wharf.