News

Jennifer Hobson, Marketing Manager for Cancer Research, has branded taxis across Manchester, using them as an effective form of outdoor advertising to reach the people of Manchester, encouraging them to Shine for Cancer Research.

CANCER Research UK’s newest fundraising event opened for entries on Monday 19th October 2009 with thousands of people invited to Shine at the charity’s first night-time walking marathon to raise money to help fund vital research into cancer.

Set to take place on the night of 17 April 2010, Shine will see the city of Manchester illuminated as 5,000 people take to the streets in an inspirational procession of light, passing Old Trafford, Manchester Town Hall and Cancer Research UK’s The Paterson Institute.

Not only is Shine the first event of its kind for the charity, it also gives participants the opportunity to choose which type of cancer research they would like to direct their fundraising efforts. There are 12 different research areas including breast, lung, and prostate, as well as an option to fundraise for research into all types of cancer, allowing walkers to fundraise for a cancer which has touched them.

Every walker will be given a back sign, coloured to represent the cancer they are fundraising for, where messages in memory and celebration of loved ones who have been affected by cancer can be written as well as hopes for the future.

SHINE is open to all men and women aged over 16 and entrants can choose to walk either a 26 or 13 mile route when they sign up online at www.cancerresearchuk.org/shine.