News

Etihad Airways, the National Airline of the United Arab Emirates has launched a new fleet of Gold vehicles in Manchester promoting their flight services connecting Abu Dhabi to the world. The full livery taxis travelling in and around Manchester city and Manchester Airport promotes their services from Manchester which started in 2006 and their flights to 50 countries around the world.

The campaign will also coincide with the Etihad Airlines sponsorship of Manchester City Football Club, in a three year deal and The Abu Dhabi Grand Prix in Dubai, again sponsored by the airline.
Etihad Airways has returned to work with Transport Media after booking their first taxi campaign in 2006. The original campaign aimed to raise the UK profile of their new aircrafts and expanding fleet in London. The airline was so satisfied with their original campaign that Transport Media was the first choice for the new Manchester campaign.

Etihad Airways opted for the full livery taxi package from Transport Media, including the Brand Ambassador program. Transport Media makes full use of both the taxi advertising space and the driver customer interaction to create a first class advertising experience. By training each driver on the individual services that Etihad offers they promote the company even further giving an interactive high impact advertising campaign. Etihad Airways were so impressed with this unique service that they received from Transport Media, as commented by the UK marketing team, “We were very appreciative that we were able to experience the taxis first hand and were particularly impressed with how informative the drivers were about Etihad.”

Transport Media are proud to be associated with the World’s most recognized and high profile Airlines, Tourism companies and Hotels including Egypt Air, Qatar Tourism, Gulf Air and the Accor Group.

By increasing their Outdoor advertising Etihad Airways are hoping to raise the awareness of their First class service, sponsorship of Manchester City Football Club and the Abu Dhabi Grand Prix in Dubai.