Your brand could reach the influential passenger hub of Heathrow Airport by advertising at the two dedicated London Underground stops of Heathrow Terminal 4 and Heathrow Terminals 1, 2, 3 with Transport Media, the tube advertising specialist.
Heathrow Airport is served by two London Underground stations, both located within Transport for London’s Fare Zone 6. As a major international airport, Heathrow is the world’s third busiest airport and is the UK’s first. Your brand could have access to global leaders and business travellers in addition to a constant stream of international and domestic holidaymakers.
The airport’s London Underground stations are located on the Piccadilly line and so can be reached directly from central London. Heathrow Terminal 4 receives an annual footfall of around 2.5 million passengers, while Heathrow Terminals 1, 2, 3 is used by around 8 million travellers every year. Both terminals operate a mainline station in addition to the tube stop, increasing visibility for your brand.
Passengers are exposed to adverts on tube platforms for around 3 minutes, and the average journey time of 13 minutes provides ample dwell time to give your message maximum impact. Furthermore, 91% of passengers notice when a London Underground ad reaches the end of its display cycle and is changed, as these advertising sites are part of everyday commuter life.
Advertising formats at the Heathrow Airport stations include 4 sheets, 6 sheets, 12 sheets, SLEPs, ticket gateways showcase squares and tube car panels (advertising placed inside the tube carriage).
Heathrow Terminal 4 tube station promotes your audience in making an immediate purchase decision as soon as they see your tube car advertising as Wi-Fi availability continues to expand within the Underground network allowing millions of commuters and visitors to go online, check their social media or just browse the internet to discover your brand.
Transport Media offer tube advertising across all stations of the London Underground.