At Transport Media, we’ve got years of experience in planning, implementing and managing effective transport advertising campaigns, with a proven track record when it comes to helping brands make an impact on the streets or promote a product or service.
So, it’s only fair that we pass some of our expertise on to you – here are some of our top tips when it comes to launching a successful transport advertising campaign!
Think Outside the Box
The key to a successful campaign is, of course, getting people to notice your ads. Thankfully, transport advertising offers a number of opportunities for advertisers to be creative with their adverts. The famous Red Bull Car, for instance, is a great example of a brand going that extra mile to make sure their advertising has a big impact and gets people talking.
When launching a campaign, you need to have a clear idea of what your target audience is – this is vital when it comes to deciding on a form of public transport to advertise on. If you’re looking to promote a product intended for busy CEOs and businessmen, then ads on a quiet, suburban bus route aren’t going to have the same effect as they would at, say, Canary Wharf tube station.
Stand Out from the Crowd
Transport advertising is a competitive market, so you need to make sure that your ads are a bit special – they need to stand out in busy traffic, and make the heads of pedestrians turn as they zoom past on buses or taxis. Usually, choosing bright colours and creating unique, interesting artwork is key to making your campaign more noticeable – check out this great example of taxi livery coordinated by ourselves at Transport Media for American Pistachios!
Be Consistent Across Platforms
Research has shown that advertisements which are consistent across all platforms – whether that be transport, radio, TV, digital, press or out of home – make a big impact. Take Coca-Cola’s iconic Christmas adverts – the soft drinks company take the famous truck around cities across the globe at Christmas time, providing a memorable link between TV and transport advertising.
If you’d like to know even more ways to get the most out of your transport advertising campaigns, or to discuss your options, get in touch with Transport Media today!