Transport Media have teamed up with Focus Media UK to propel the British Heart Foundation’s Winter Warmer charity races, with a duo of Advan marketing campaigns running in the event locations of Glasgow and Edinburgh.
The promotional vehicles will be present in Glasgow on September 14th and Edinburgh on September 28th, planting public awareness for 2 days in each city.
The advert headline encourages the public to ‘run, walk or jog 5K or 10K’ in order to fight heart disease, endorsed by the British Heart Foundation logo. The two event dates are printed below, accompanied by a photographic image of previous fundraisers. A web address subsequently prompts audiences to ‘sign up today’.
The British Heart Foundation is hosting an array of runs across the UK, aiming to enlist participants nationwide in order to raise funds towards combating heart disease. By selecting the platform of an Advan, the charity will quickly infiltrate the desired regions, reaching only geographically relevant locations and enjoying swift coverage of public spaces.
CEO of Transport Media’s parent company Media Agency Group, Lee Dentith, said:
“Advans have the valuable quality of being able to quickly place brands amongst target audiences, visible to both pedestrians and drivers. The British Heart Foundation will experience rapid exposure over the two day campaign, delivering their message to a precise community.”