Celebrity-inspired online fashion retailer Pink Boutique have enlisted the advertising facilities of Transport Media, working to initiate brand awareness through the cosmopolitan streets of Liverpool and London. Both ends of the UK will experience the fleet of branded taxis from the 24th June, with 4 weeks of superside, receipt pad and tipseat advertising.
The campaign artwork secures an instantaneous affinity with its target audience, adopting a bubble-gum pink backdrop populated with styled models showcasing a selection of Pink Boutique clothing. The company website is superimposed centrally in bold lettering, supported by social media call to action in the form of a Facebook icon, which has particular significance due to the brand’s success across the networking platform.
Pink Boutique offers worldwide delivery on their range of dazzling attire, catering for females looking to project a consistently glamorous exterior. From swimwear and leggings through to knitwear and evening dresses, the brand offers affordable fashion solutions operating on a limited edition basis.
Powered by the extensive marketing expertise of Transport Media, Pink Boutique will benefit from the high-impact exposure gained from taxi advertising. The combination of promotional formats will entitle both passengers and pedestrians to a full brand experience, with the additional advantage of Pink Boutique receipts that will land directly into the hands of prospective customers. The advertising locations of Liverpool and London ensure coverage across two significant fashion-conscious UK regions, allowing Pink Boutique to target an assortment of city dwellers and passing tourists.