Promoting the University and its courses, a year-long full livery campaign will be launched across Northampton’s taxis from March 25th accompanied by corresponding tip seats and branded taxi receipts.
The designs highlight that students at the University created the campaign and encourages readers to consider the courses on offer by asking “want to work on real projects like this?” The roof of the taxi includes a message designed to talk to schoolchildren on the top deck of buses.
The hashtag #AdStudents is displayed across all formats, encouraging a call to action through social media. The cleverly targeted campaign also features information instructing people on how to enter a competition by taking a “Selfie with this cab” and posting it on Twitter.
Lee Dentith, CEO of Transport Media’s parent company, Media Agency Group, said:
“Bespoke taxi campaigns create unavoidable advertising, and this campaign has added appeal by being designed by students at the University. Reinforcing the message with interior advertising ensures maximum reach and impact for the University of Northampton throughout the town.”
Kardi Somerfield, Senior Lecturer at the University of Northampton, said:
“The students have been completely immersed in this project and it has been great to work on an integrated campaign which includes the 3D challenge of the taxi cab.”