After the launch of billboard advertising last month, Transport Media and London Taxi Advertising are now deploying a fleet of taxis across some of the UK’s biggest cities to further the reach of Miss G Couture.
Fully wrapped taxis in Liverpool, Manchester and Southport will all display Miss G Couture’s advertising, promoting the brand to consumers throughout the cities.
Using the same artwork as previous campaigns reinforces Miss G Couture as a brand – helping to build nationwide recognition and promote their status as an on-trend, online fashion retailer.
Internal advertising will also be featured on the black cabs’ tip seat and receipt pads; targeting valuable ABC1 consumers whether a taxi passenger, motorist or pedestrian.
CEO of Transport Media’s parent company Media Agency Group, Lee Dentith said:
“We are delighted to be continuing our relationship with Miss G Couture through taxi advertising. Promoting the brand across these influential cities will ensure reach to a vast audience, and act as a mobile advertising format to reach consumers that may not be targeted by the brand’s stationary ads.”