Transport Media have directed an outdoor advertising campaign for Southport’s Linaker Children’s Centres, specifically raising awareness for the company’s locally available community services. Adopting a multi-format strategy, the campaign will commence on the 15th April with bus rear adverts, followed on the 22nd April by 6-sheet billboards – each format will run for a total of 4 weeks.
Both formats utilise the background image of a baby’s foot, accompanied by the Linaker Children’s Centres logo and the heading ‘Are you pregnant? Have you got children under 5?”. The 6-sheet billboards proceed with a list of services on offer – such as ‘financial and legal advice’ and ‘child and family health services’ – using a vibrant green text background to offer high-impact communication. Both of the creatives offer contact details in the form of a telephone number and website, with the 6-sheet billboard providing the additional content of an e-mail address. Three named locations allow interested audiences to further research Linaker Children’s Centres.
Linaker Children’s Centres comprise a part of Merseyside’s community, managed by the direction of headteacher Colin Coleman and centre mamager Linda Caven. With a main base on Linaker Street, Southport, the business also runs several outreach centres and a primary school through the town, collectively providing a variety of public services within the Metropolitan Borough of Sefton, which cover the sectors of child and adult education, health, advice and family support.
Outdoor advertising specialists Transport Media offer dedicated services from an experienced team, allowing Linaker Children’s Centres to fully maximise on their advertising potential. Bus rear advertising are an invaluable device in targeting drivers, cyclists and passengers, offering a longer dwell time from their extended position in front of road users. 6-sheet billboards are an effective method of generating high-frequency coverage of an area, facilitating a brand presence within the public space of an audience.