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Etihad hails success with profit growth of 200%

Etihad Airways reports a remarkable year which saw profits grow by 200 per cent.

Etihad Airways worked with Transport Media to launch a new fleet of gold vehicles promoting their flights connecting Abu Dhabi to the world. The opulent full livery taxistravel in and around Manchester city and Manchester Airport to promote their services from Manchester which started in 2006, and now operates twice-daily services between the cities.

Ethiad Airways Full Livery gold taxi
Etihad Airways Full Livery Taxi outside the Etihad Stadium

Etihad Airways opted for the full livery taxi advertising package from Transport Media, including the Brand Ambassador program.

Transport Media makes full use of both the external taxi advertising space and driver customer interaction to create an interactive advertising experience. By educating each driver on the first class services that Etihad offers they promote the company even further to passengers, ensuring a high impact advertising campaign.

Etihad Airways were so impressed with this unique service that they received from Transport Media, as commented by the UK marketing team, “We were very appreciative that we were able to experience the taxis first hand and were particularly impressed with how informative the drivers were about Etihad.”

By increasing their Outdoor Advertising Etihad Airways continue to raise awareness of their service and sponsorship of Manchester City Football Club.

Etihad Airways, the national carrier of the United Arab Emirates, and sponsor of Manchester City, went on to open its first European contact centre near Manchester Airport in February 2012 creating 190 jobs.

Passenger numbers broke through the 10 million mark for the first time, increasing from 8.4 million to 10.3 million, and staff numbers grew from 9,038 to 10,656.

The airline reported net profits of £26.7m for 2012, up from £8.9m, with revenues up from £2.6bn to £3bn.
Chief executive James Hogan said: “This has been a game-changing year for Etihad Airways.

“We have delivered improved net profit, the second consecutive year we have been in the black, a remarkable achievement given the youth, ambitious growth and ongoing investment made by this airline in a challenging global environment.”

“In 2012 it was our commitment to consistently deliver best-in-class service and product, on the ground and in the air, which resulted in such strong passenger growth and financial performance.”
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