The live tube campaign from CompareLegalCosts.com is proof that Outdoor Advertising provides positive and rewarding results for SME’s in an advertising market dominated by global giants. Within five days of the advertising launch the company has seen a 300% increase in user registrations to the website and increased levels of Law Firms subscribing their details and services.
CompareLegalCosts.com is a new company founded by solicitor Michael Welsh who wanted to create a service which allows consumers and businesses to buy high quality fixed-cost legal services from local solicitors and barristers. CLC has been described as the ‘GoCompare.com’ for lawyers, but without the opera singer!
Michael came to Transport Media with the brief that he wanted to raise awareness of the new company which generates leads for law firms, and consumers and businesses alike can benefit from the free search facility.
Maxine Campbell of Transport Media recommended tube car panels which are running for three weeks from the 12th December 2011 in order to showcase CLC’s campaign directly to their target audience. 150,000 people enter the Underground Network every hour (TFL), with 81% of all Greater London consumers using the tube. The high opportunity to see was perfect for a company striving to build their brand awareness. The high dwell time on the tube means that travellers are able to take the CompareLegalCosts.com web address and company details at their leisure, 87% of commuters welcome Tube advertising as it provides a welcome distraction during their journey (The London Commuter).
Michael Welsh, Director of CompareLegalCosts.com said: “Advertising on the Tube has been invaluable for CompareLegalCosts.com. As a direct result we have seen a 300% increase in user registrations on our website, plus increased levels of Law Firm subscriptions, including Leading City Law Firms. The service received from Transport Media has been exceptional and the advertising on the Tube looks fantastic.”
“Working with CompareLegalCosts.com has been a lot of fun, especially learning about the new business concept and company vision. The most rewarding thing is to learn just how successful the campaign has been in its first week” Maxine Campbell, Outdoor Consultant at Transport Media.
Visit transportmediadev.hivehosted.co.uk for more examples of our Out of Home Advertising Solutions, or CompareLegalCosts.com to learn more about the service on offer.