Transport Media are collaborating with Promobikes Made Easy in an outdoor campaign aiming to recruit team members for the newly constructed Kidderminster branch of Care UK. A mobile Advan will be launched into the surrounding town from the 1st July, traversing the streets for a total of 6 days.
A photographic image of a Care UK nurse comprises the majority of the artwork, overlain with a violet text box introducing the strapline ‘Could you turn a house into a loving home’. Subsequent copy informs the public of the new establishment and their search for ‘Nurses, Carers, Chefs, Kitchen Assistants, Housekeepers, Receptionists, Maintenance Experts and more’. The Care UK logo supports the advert, accompanied by a contact telephone number and website.
Working alongside Promobikes Made Easy, Transport Media are equipped to provide a dedicated service built on extensive media experience. The Advan format will enable Care UK to swiftly gain comprehensive coverage of a local, relevant district, subsequently spreading the brand profile across the entire public expanse.