Transport Media have planned the tightly targeted Bus Rear campaign to promote the chance to test drive the all-new BMW 3 Series for 24 hours.
The four week campaign for authorised BMW Dealers Vines of Guildford and Vines of Redhill is to promote the ‘Joy’ a 24 hour test drive in the new BMW 3 Series Saloon can bring.
Vines Marketing Department wanted to touch a larger audience, within their local area; expose them to Vines as their local BMW dealer and create excitement around the launch of the new BMW 3 Series Saloon.
The new model features BMW’s EfficientDynamics technology which results reduced fuel consumption and emissions levels without affecting driving pleasure. The test drive is been offered by the dealerships to offer motorists the chance to see how the new model can fit in their lives for 24 hours.
The team at Transport Media recommended bus advertising to establish high opportunity to see for the wealthy ABC1 target audience.
Bus rears reach consumers on a street level, in a safe way whilst driving. Transport Media to targeted specific areas within Guildford and Redhill, part of the London commuter belt. Commuters will see the campaign whilst travelling to work in the capital, targeting them at a key moment to consider a new car, whilst on the road in their current vehicle.