Bus T-Sides Advertising

A premium advertising product on double decker buses.

The most premium standard bus advertising product that is instantly recognisable on the high street, allowing you more creative space with the T shaped format. The T-Side has become the most recognisable bus format and is used by thousands of clients to take their brands to the streets of the UK. Their ability to feature a strong visual as well as a tactical headline provides an eye-catching platform that delivers high cover and frequency within our towns and cities.

 

Now Mobile – Talking your language

Now Mobile launched their ½ Price Weekend calls deal with T Side bus adverts. The bright advertisements ran through Greater London for four weeks, portraying the image of their company mascot. The use of the mascot gave great audience recall, and built the brand image for Now Mobile.

 

BCBG MAX AZRIA – Kings Road

The global fashion house that encompasses over 20 brands chose high impact T Side bus adverts, in a heavy weight campaign to launch the opening of their London Boutique on Kings Road. The BCBG brand is described as “a blend of European sophistication with the ease of the American lifestyle” by designer Max Azria. The bus T Sides running through Central London showcased the beautiful collection now available, building hype around the arrival of the store in the capital.

 

Canti Wine – Music to your taste buds

Out of Home International arranged a large scale Outdoor Advertising campaign for Italian wine brand Canti, which included the use of bus T Sides. The extensive ‘Music to your taste buds’ campaign ran for four weeks in London, which shot the brand to fame due to their heavy presence in the Outdoor Advertising arena. Research shows 86% of people can spontaneously recall a bus advert, and 80% act upon the advertisement by purchasing the product.