Bus T side advertising offers the most high profile means of reaching the high street population.
Bus T-side advertising is the most premium standard of bus side advertising. The additional coverage on the bus space allows the advertiser more creative space and a more eye-catching ad to the consumer and provides instantly noticeable publicity on the high street.
73% of commuters prefer buses with adverts, and bus T side advertising decorates buses with the most premium of brands and products.
Their ability to feature a strong visual as well as a tactical headline provides an eye-catching platform that thousands of clients successfully use to drive their brands through the streets of the UK.
A premium advertising product on double decker buses, Transport Media can arrange advertising space on double decker T-Sides across the UK, including the prominent commuter locations of London and Manchester. Call us on 0845 120 2470 for your free outdoor campaign plan.
Now Mobile – Talking your language
Now Mobile launched their ½ Price Weekend calls deal with T Side bus adverts. The bright advertisements ran through Greater London for four weeks, portraying the image of their company mascot. The use of the mascot gave great audience recall, and built the brand image for Now Mobile.
BCBG MAX AZRIA – Kings Road
The global fashion house that encompasses over 20 brands chose high impact T Side bus adverts, in a heavy weight campaign to launch the opening of their London Boutique on Kings Road. The BCBG brand is described as “a blend of European sophistication with the ease of the American lifestyle” by designer Max Azria. The bus T Sides running through Central London showcased the beautiful collection now available, building hype around the arrival of the store in the capital.
Canti Wine – Music to your taste buds
Out of Home International arranged a large scale Outdoor Advertising campaign for Italian wine brand Canti, which included the use of bus T Sides. The extensive ‘Music to your taste buds’ campaign ran for four weeks in London, which shot the brand to fame due to their heavy presence in the Outdoor Advertising arena. Research shows 86% of people can spontaneously recall a bus advert, and 80% act upon the advertisement by purchasing the product.
