Advertising on Headliner passenger panels is a fantastic way to engage and communicate with audiences who experience an extended dwell time on bus journeys.
Bus Headliners sit above the windows on the inside of the bus – fantastic for targeting travellers. Bus passenger numbers continue to increase in the UK and Headliners offer a communication channel to reach this large and growing audience.
Congestion in City Centres coupled with limited parking drivers are opting to travel by bus. 64% of bus passengers in London are of the ABC1 demographic, and depending on your audience target Transport Media can reach any demographic by selecting specific routes, bus operators and locations in the UK with your ad.
Around 5 billion bus journeys are made annually in the UK taking on average 30 minutes – this huge and receptive audience are available to advertisers who choose to advertise on Bus Headliners.
Internal Passenger Panels on buses offer a welcome distraction to an otherwise dull bus journey. Travel is often the only down time people have and they actively look for ways to fill it, passengers on buses welcome your advertising as something to engage with whilst travelling and is a format most suited to call to action messages.
Why Advertise on Bus Headliners
Your bus headliners can include a website address, store location, QR code, competitions, text codes, telephone number, and much more! As passengers have the time to read your ad and engage they will actively use their smart phone to explore your brand.
Bus journeys and routes become routine for each person travelling on their daily commute or venture to the shops, meaning you will have multiple chances for the same people to see your message. High frequency is the power behind outdoor advertising, as repeated consumer exposures ensure that brands and messages are remembered.
Bus Headliner advertising is the perfect format for clients who want to engage with their customers on a local or national level. Call us on 0845 120 2470 for your free bus advertising campaign plan.
QuickQuid – 10 Minute Money
Transport Media recommended Headliner advertising to promote QuickQuid’s ‘10-Minute Money’ 24/7 loan service. The proximity campaign was planned by utilising postcode and audience demographic data to target clusters of people that represent the lenders market audience. The bus headliners featured as part of a national campaign with a promotional QR and offer code to save 25% specific to the area situated.
Powwownow – Love / Hate Travel
Providers of free conference calling services Powwownow promoted their Love / Hate travel to encourage people with ‘more sense than money’ to take up their conference call service rather than travelling to business meetings asking passengers to take part in a debate and discuss if they love or hate travel and why.
NSPC – HOME
Children’s charity NSPC launch a bus Headliner advertising campaign to make bus passengers aware of potential child cruelty in their area. With creative relevant to the advertising format the ad ran with the slogan ‘For some children this bus is going somewhere terrifying. HOME.’ With call to action information including a text number to donate £5 whilst on the bus.