Taxi Advertising - Posters

In response to the growing demand of our clients, Transport Media continues its expansion, with the inclusion of Billboard advertising to their range of expertise.

Reasons for using Outdoor

People are spending more time Out of home than ever before, but the interesting thing is what they are doing with their lives. They are commuting, travelling to leisure and lifestyle destinations and making more use of the improving infrastructure environment around them. There is no avoiding Outdoor: it is free to view and cannot be turned on or off. It binds a fragmenting media world, connecting with an increasingly mobile 24-hour society.

Why Outdoor Advertising?

Successful
Unavoidable
Consumer Friendly
Growing
Accountable
Diverse
Improving
Adaptable
Innovative

When are Billboards the right format?

Billboards help reach a wide range of audience, great to target

Captive audience
Great Dwell time
Entertainment clients - "The London notice board"
Afflient Audience ABC1's
Targeted packs (West End commuter, tourist packs etc.)
City focus briefs
Directional campaigns
Time sensitive campaigns

Formats

The range of available opportunities is vast - from huge high impact banners, special builds and large format roadside billboards right through to advertising opportunities at stations, in trains, bus shelters, on taxis, buses, in leisure centre’s, on plasma screens and postcards, and in shopping malls and supermarkets. Consumers can be reached as soon as they step out of their home right to the very point of purchase.

Adaptable

As a flexible communication tool it is without equal.

With television audiences continuing to fragment under the onslaught of the new digital services, advertisers are increasingly using Outdoor to reach mass audiences quickly.

Equally so, it can be used very effectively to target specific audience groups in discreet geographic locations.

Accountable

Roadside and soon London Underground and buses, are measured by POSTAR, one of the world's leading measurement tools